3D render created for the Sizzle Reel.
LLumar — Rebrand Launch Campaign
Brand Identity · Art Direction · Storyboarding · Motion Design Supervision · Social Media
The Challenge
LLumar approached us to extend its new brand identity into social media and create a Sizzle reel that would introduce the rebrand through a dynamic, digital-first experience. The campaign needed to translate the refreshed visual system into motion while remaining flexible across both paid and organic social content.
The Approach
We developed a visual language built on bold typography, dynamic compositions, fast-paced transitions, and layered imagery that connects LLumar’s automotive and architectural applications. The hero film became the campaign's foundation, establishing a motion system that could be adapted across multiple social formats and executions.
Sizzle reel for the campaign launch, filmed on location in Miami, Florida, and Houston, Texas.
As Lead Designer, I helped shape the project from concept through final delivery—developing storyboards, defining the audiovisual look and feel of the rebrand, designing motion and animation concepts, and overseeing the editing and overall visual consistency of the campaign.
AI-Enhanced Production
When we needed additional shots after filming, we integrated node-based AI workflows using Magnific Spaces to create and refine missing visual assets. This allowed us to expand the original production while maintaining continuity with the campaign’s established visual language.
The Outcome - SOCIAL-FIRST CAMPAIGN (paid ADS/ORGANIC)
A cohesive social-first campaign that brought LLumar’s refreshed identity to life through motion, creating a consistent visual experience across the hero film, paid media, and organic social content.
A selection of Paid Ad assets created for the campaign