Amazon Luna needed a FanExpo activation to showcase its cloud gaming platform. We designed an interactive experience with the tagline "Play where you shouldn’t: Game now, here, anywhere. " The experience featured a Wi-Fi-enabled vehicle transformed into a Luna-branded lounge where event-goers could relax while enjoying our platform's gaming experience and interacting with the audience.
I had the opportunity to create all the graphic and communication materials for this project, including concepts, 3D renders to present to our client, printed materials, and social media assets. I also supervised the production of all assets with vendors. The filming and editing team produced social content during and after the event, capturing key moments and engaging the audience.
The event engaged 2,000-3,000 attendees, generated 500-700 pieces of content, reached 10,000-15,000 on social media, and secured 500-800 sign-ups. 15-25% converted to subscriptions, achieving a 150%- 200% ROI.