About

b. 1986, HK.

 

Hi, I’m Diego! I’m a multidisciplinary Lead Designer with extensive experience across art direction, brand design, digital, social, and integrated campaigns. My career spans leading agencies like Pagés BBDO, McCann, and Leo Burnett; co-founding the startup Multilayer; and leading design in Canada at Cineplex Digital Media, Lighthouse Labs, and Viral Nation.

I’ve developed concepts and led design work for global brands including Amazon Luna, Chelsea FC, 7-Eleven Canada, Meta, Jack Daniel’s, Philip Morris, Dr. Squatch, Liquid I.V., Kleenex, and CeraVe.

My expertise combines art direction, hands-on design, visual storytelling, team leadership, management, and mentorship, guiding projects from concept through execution while maintaining a high level of craft and consistency. I also integrate AI-powered workflows to enhance ideation, visual exploration, and production while keeping human creativity at the core.

I hold a BA in Industrial Design with a focus on Visual Programming from the Faculty of Fine Arts of São Paulo, Brazil.

Parody (just in case)*