Campaign Sizzle Reel

META QUEST 3

QUESTION YOUR REALITY

Lead Designer — Design Direction

Concept Development / Packaging Design / Team Leadership / Production Oversight

THE CHALLENGE

Bringing mixed reality into the physical world.

Create memorable, premium gifting experiences that introduced Meta Quest 3 to celebrities and influencers, inspiring authentic engagement and social content.

THE CREATIVE APPROACH

Turning immersive technology into tangible experiences.

Inspired by the campaign's Question Your Reality concept, we developed custom gifting experiences that combined creative storytelling, thoughtful packaging, and premium design to bring the Meta Quest 3 brand to life.

MY ROLE

Leading the vision from concept to execution.

As Lead Designer, I led the creative concept development and design direction, overseeing the design team to ensure consistency and quality across all deliverables.

I also led the packaging design process and worked closely with production vendors, overseeing materials, finishes, and final execution to bring the creative vision to life.

THE EXECUTION

Personalized experiences for influential voices.

We created custom gift boxes for high-profile celebrities and athletes, including Zedd, Charles Leclerc, Millie Bobby Brown, Marshawn Lynch, and A'ja Wilson, transforming product gifting into unique, shareable brand experiences.

THE IMPACT

Creating experiences worth sharing.

The campaign generated significant visibility and engagement through personalized gifting, celebrity participation, and authentic social content.

158M+ Reach
47.6M Views
1.7M Engagements
300+ Pieces of Content