Liquid I.V. sought a high-impact event to drive engagement, build brand awareness, and distribute products. We proposed the “Hydration Tour,” a seven-month U.S. campaign with 12 stops at events like marathons, festivals, and college campuses. It was designed to connect with diverse audiences and amplify their product messaging.
The tour featured the “Hydration Hub,” offering product education, photo opportunities, and an engaging product reveal experience led by brand ambassadors. Attendees also enjoyed the Reaction Ring Game, which incorporated fun and branded giveaways, while QR codes captured participant data for future marketing. The strategy successfully strengthened consumer connections and attracted new fans.
Inside, an LED screen provided product education, while an “Infinity Mirror” displayed products for a social media opportunity. The highlight was the “Push Here For Hydration” button, which revealed an illuminated door with a selection of Liquid I.V. flavours, offering a memorable product experience.
My primary responsibilities included creating 3D designs and render for the structure mockups, designing all graphic materials (including swags, infographics, decks, kiosks, stands, and the Reaction Ring Game), supervising the production of pieces with vendors, and closely monitoring the structure’s construction process.